Introduction
How This Book Is Organized
- Vocabulary
- The Plan of Attack
Part 1: Building Blocks
Understand where you are in the website lifecycle. Know the basic building blocks of any website.
- Web Designers and Developers
- Website Mechanical Components
- Log-Ins and Passwords
Part 2: Do Your Homework
Pinpoint budget and timeline constraints. Do your pre-work by gathering information, conducting competitive analysis, identifying your audience, and drafting a marketing plan.
- Website Prework
- Competitive Analysis
- Timeline
- Pricing
- Budget
Part 3: Discovery
Search for qualified candidate web designers that fit your requirements. Initiate contact, complete the investigation and proposal process, and check references.
- Finding Qualified Web Designers
- Evaluating and Approaching Web Designers
- Interviews
- Proposals and References
Part 4: Development
Hire your designer and build a working relationship of open and honest communication, trust, respect, delegation, and partnership. Design and build your website, understand the creative process, and actively participate in iterative development and refinement.
- Web Designer = Business Partner
- Communication and Feedback
- Payment
- The Implementation Process
- Content
- Images
Part 5: Delivery
Launch and announce your website. Keep your website current in both content and presentation. Know the options if your website designer relationship status changes.,
- Launch
- Maintenance and Beyond
- Changing Situations
