Not too long ago, a client wanted to include this statement on their website:
This women-owned firm is the only California law firm to establish a team of nine experienced attorneys, a paralegal and legal assistant who focus on neutral work and workplace investigations.
It’s a great summary… until they hire another attorney, paralegal, or legal assistant. Then we must remember to update the statement. When possible, I usually recommend using verbiage that does not depend on numbers which may change often.
Our revised version:
This women-owned firm is the only California law firm to establish a team of experienced attorneys, paralegals and legal assistants who focus on neutral work and workplace investigations.
There are other situations where this might come up. For example, if you want to point out how long your business has been in existence, you may be tempted to say “Serving our community for over 23 years…” — and that’s fine until next year, when you have to remember to change it to 24 years. It’s just as easy to write “Serving our community since 1993.” Then the sentence will always be correct, even many years from now.
Of course there are valid exceptions to this recommendation, especially if the number changes often and you are constantly updating it to show progress. I keep a current count of sites launched, which is displayed on my business website. I do update that number every single time a site is launched, and I also update it on this site — but that’s a regular step in my site launch checklist; I’m not likely to forget it!