If your website includes any sort of calendar-specific information, be sure to send your web designer a reminder when information is out of date. You might assume that he or she would automatically remember to update your site when items suddenly become “past events” instead of “upcoming events.”
And while I do a pretty good job of keeping a list of upcoming items that will need to be removed or updated, it’s not my responsibility to make these changes without a reminder from the client. In general, my role is to be here when I’m needed, to make whatever updates the client determines to be necessary — and I’m very happy to do so. But it’s not my job to remember every detail about every client’s inner workings. There just aren’t enough hours in the day for this…
Some examples of items I’ve recently had to remind clients about, in terms of providing follow-up information:
- Changing information after an annual event has occurred. For some of these events, since I attend, I am fully aware of when they are over, and can take the initiative to update the site. Either the event needs to be removed completely, or perhaps some follow-up information (including photos) needs to be posted. But if I’m not attending, I can’t keep all of the dates in my head.
- Updating regular items that include performance information, menus, class schedules, registration dates, coupon expiration dates, etc. Many of these are updated monthly, and usually people remember to send information for the next month, but not always…
- Removing time-sensitive information about one-time temporary situations, such as a business being closed for one day (holidays or other reasons), or urgent notices when the phones are not working (this happens more often than you’d expect)
So here’s my recommendation: If you send your web designer a request to add a short-term item to your site, make a note to yourself to send a reminder when it’s time to remove or update the item. Then you know it will be updated at the right time, and your site won’t look woefully out of date.